Twitter announced Thursday it would start sharing ad revenue with some creators. Elon Musk has started sharing Twitter's ad revenue with a handful of accounts, hoping to incentivize the best creators to put their content on his platform. Twitter announced Thursday that creators would now be eligible to some of the company's ad revenue, "to help people earn a living directly" on the platform. But on the rare occasion Donaldson reveals how much ad revenue he makes, it is surprisingly little. Ad revenue traditionally aids smaller accounts who don't have their own brand deals — YouTube monetization is open to anyone with 1,000 subscribers.

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